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Apps we own. Apps we build. — Propeller

Shopify App Development

Apps we own. Apps we build.

BrewClub for clubs that raise LTV. Bookings for tours that fill. Custom when the App Store cannot hold your edge.

The friction

What's broken

  • Off-the-shelf apps fight each other.
  • Your edge case is the business - especially clubs, allocations, and timed experiences.

The move

How we fix it

We ship BrewClub and Bookings as Propeller platforms - and build custom apps when margin, process, or UX demand control the catalog cannot give you.

Proof

How would you like your inbox to be flooded with orders like this?

A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.

Gmail inbox filled with Shopify order confirmation emails
Two overlapping inbox windows of consecutive Shopify order notifications, with customer names redacted.

How we engage

Diagnose. Ship. Compound.

  1. 01

    Align

    We clarify the app goal, constraints, and what success looks like in revenue - not vanity metrics.

  2. 02

    Diagnose

    We audit the experience, stack, and growth system against what ambitious brands actually need.

  3. 03

    Build

    Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.

  4. 04

    Prove

    We measure what moved, then compound. Commerce is a system, not a launch party.

Pacifica Hotels — Propeller case study

Pacifica Hotels

+27%

Read the case

Capabilities

What we bring

  • BrewClub - members, shipments, exclusives that stick
  • Bookings - tours and tastings that fill the calendar
  • Custom embedded apps for your real workflow
  • Theme / admin / buyer / POS extensions
  • Ops surfaces merchandisers actually use
  • App Store submission & maintenance

Objections

What is BrewClub?
Propeller-built club commerce for alcohol brands - memberships, shipments, exclusives, and tour booking designed to raise retention and LTV, not fight generic subscription SaaS.
What is Bookings?
Propeller’s booking platform for distillery tours and tastings - capacity, embeddable booking, and Shopify checkout so more seats convert and guests buy the bottle.

FAQ

Do you only build custom apps?

We map to App Store apps first. We build when process or margin demands control - which is why BrewClub and Bookings exist as Propeller products.

What is BrewClub?

BrewClub is Propeller-built club commerce for alcohol brands - memberships, shipments, exclusives, and experience booking that compound LTV between boxes.

What is Bookings?

Bookings is Propeller’s booking platform for distillery tours and tastings - time slots, capacity, and checkout wired to the same catalog as ecommerce.

Next

Ready to look inevitable?

Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.

Brief

Start the conversation

Two minutes. We come back with scope, approach, and next steps.

Project brief

Short form. Clear next steps. No generic pitch deck.

Brief or deckOptional

PDF, DOC, PPT, image, or ZIP. Max 8MB.