White label Shopify. Your brand. Our delivery.
White label Shopify services from Propeller mean a Santa Monica commerce studio delivers Shopify and Shopify Plus design, development, migrations, CRO, and growth work under your agency brand, with NDAs and no client-facing Propeller presence unless you request it.
You own the client. We design, build, migrate, and optimize under NDA — storefronts, Plus, CRO, Klaviyo, and commerce technology — so you keep the relationship and the margin.
You won the brief. The Shopify bench is full — or missing.
Agencies that excel at brand, media, or product strategy still lose ecommerce scope when Liquid, Plus checkout, migrations, and lifecycle systems need specialists. Hiring a Plus pod is slow and expensive. Freelancers are inconsistent. Sending the client to another named agency risks the relationship.
White label is the third path: Propeller becomes your invisible commerce delivery layer. You pitch and invoice. We ship. Your client only sees you.
Full commerce stack. Zero client contact by default.
Start with one workstream or run the full system. Everything delivers in your templates, your Slack, your brand voice.
Shopify & Plus builds
Custom themes, Liquid, Hydrogen / headless, checkout extensibility, B2B, and multi-market architecture your clients expect from a specialist.
Migrations
Platform moves with redirects, data integrity, and SEO preserved — the work clients fear and agencies underscope.
Experience & CRO
PDP, cart, and checkout programs with research, experiment design, and implementation — not vanity redesigns.
Growth & lifecycle
Ecommerce SEO, Meta and Google shopping systems, and Klaviyo email / SMS run as white-label retainers under your account.
Apps & integrations
Custom Shopify apps, ERP / 3PL / PIM connections, and platforms like BrewClub when the brief outgrows the App Store.
Pre-sales support
Scoped proposals, estimates, and technical answers in your deck so your team closes faster without overpromising.
Agencies that want to sell commerce without staffing it.
Branding & creative agencies
You own the brand system and need a Shopify partner who can execute taste and conversion without becoming the client’s new agency of record.
Media & performance shops
Paid is working; the storefront and lifecycle are the leak. Add white-label CRO, SEO, and Klaviyo without hiring a commerce pod.
International & specialist firms
You need US Shopify Plus depth, Consulate-style market entry ops, or overflow capacity when your internal team is booked.
Protect the relationship. Ship the system.
NDA before kickoff
Confidentiality first. No portfolio claims on your client work without written approval.
Your brand on every deliverable
Repos, decks, staging, and reports go out as you. Propeller stays invisible unless you invite us into a call.
Seniors, not a ticket farm
Santa Monica craft with Plus-grade engineering. You get named leads, not an anonymous offshore queue.
Clear commercial terms
Project or retainer wholesale pricing so your agency keeps healthy margin while we stay accountable to scope and dates.
How it works
Partner fit call
Thirty minutes on the work you sell, capacity gaps, and whether white label or a visible referral is the better model.
NDA & rate card
We lock confidentiality, communication rules, and wholesale rates for builds, retainers, and surge capacity.
You sell. We scope.
Bring the brief. We return client-ready estimates and a delivery plan you can present under your letterhead.
Deliver & report
Work runs in your channels. Status and QA land in your format so account managers stay in control.
Questions partners ask
What is white label Shopify development for agencies?
White label Shopify development means a specialist studio like Propeller designs, builds, migrates, and optimizes Shopify and Shopify Plus storefronts on behalf of another agency. The agency remains client-facing; Propeller works behind the brand under NDA.
Will my clients know Propeller is involved?
Not by default. Deliverables, communication, and reporting go out under your agency brand. We join client calls only when you explicitly request it.
What white label ecommerce services can we offer?
Shopify and Shopify Plus builds, theme and Hydrogen work, migrations, CRO, ecommerce SEO, Meta and Google shopping support, Klaviyo lifecycle, custom apps, and commerce integrations — as projects or retainers.
How is white label different from Propeller’s referral program?
Referral pays you when you introduce a brand that hires Propeller directly. White label keeps you as the client’s agency while Propeller delivers invisibly. Many partners use both depending on the brief.
Do you sign NDAs and work in our tools?
Yes. NDA before work begins. We adapt to your Slack, project tools, and reporting templates so your account team stays the single front door.
Who is a good fit for a white label Shopify agency partner?
Digital, branding, media, and international agencies that regularly encounter Shopify briefs, need Plus-grade delivery, and want to protect client relationships while scaling capacity without full-time headcount.
Talk white label with Propeller
Share your agency focus and the capacity you need. A senior replies — no SDR spray.
Or email newbiz@propeller.marketing
+1 (424) 249-9199 · Santa Monica studio
Related programs and services
Need Shopify capacity without losing the client?
Tell us what you sell and where delivery breaks. We will map a white label model — or say when a visible referral is cleaner.