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Discovery that actually checks out. — Propeller

Social Commerce

Discovery that actually checks out.

TikTok Shop, Instagram Shop, catalogs, and creators - wired to Shopify inventory and measurement.

The friction

What's broken

  • Discovery happens everywhere. Checkout still breaks.

The move

How we fix it

We connect social storefronts to inventory, creative, and measurement.

Proof

How would you like your inbox to be flooded with orders like this?

A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.

Gmail inbox filled with Shopify order confirmation emails
Two overlapping inbox windows of consecutive Shopify order notifications, with customer names redacted.

How we engage

Diagnose. Ship. Compound.

  1. 01

    Align

    We clarify the social commerce goal, constraints, and what success looks like in revenue - not vanity metrics.

  2. 02

    Diagnose

    We audit the experience, stack, and growth system against what ambitious brands actually need.

  3. 03

    Build

    Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.

  4. 04

    Prove

    We measure what moved, then compound. Commerce is a system, not a launch party.

Sonny Robotics — Propeller case study

Sonny Robotics

$1.5m

Read the case

Capabilities

What we bring

  • TikTok Shop
  • Instagram & Facebook Shops
  • Catalogs & feeds
  • Creator commerce
  • Affiliate

FAQ

What is social commerce for Shopify brands?

Selling where discovery happens - TikTok Shop, Instagram and Facebook Shops, catalogs, and creator commerce - connected cleanly to Shopify inventory and measurement.

Do you manage creators and affiliates?

We design the commerce system and can coordinate affiliate and creator programs alongside media - margin-first, not vanity follower counts.

Is Propeller a social commerce agency in Los Angeles?

Yes. Propeller is a Santa Monica commerce experience agency running social commerce as part of Growth - not a standalone influencer shop.

Next

Ready to look inevitable?

Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.

Brief

Start the conversation

Two minutes. We come back with scope, approach, and next steps.

Project brief

Short form. Clear next steps. No generic pitch deck.

Brief or deckOptional

PDF, DOC, PPT, image, or ZIP. Max 8MB.