Scale Your Checkout. Own Your Volume. Real Architecture.
Plus is not a bigger theme. It is an operating system for checkout extensibility, multi-market, B2B, and volume architecture. Built without the enterprise drag.
Santa Monica studio · shipping worldwide · Average +30% conversion post-launch
Shopify Plus is built for checkout customization, Functions, B2B, multi-market complexity, and high-volume architecture. Propeller plans, implements, and optimizes Plus systems without enterprise theater - checkout extensibility, Functions, wholesale, automation, and clean integrations.
What's broken
- Your current platform is strangling you. Standard Shopify no longer fits checkout customization, volume, or B2B complexity - but legacy platforms cost six figures and take months to leave.
- You're stacking apps and bending templates to solve architecture problems. Checkout is broken. Multi-market is held together with duct tape. You can't customize without offshore risk.
- Enterprise platforms promise control but deliver bureaucracy. You need architecture built for volume, not a vendor lock-in sentence.
How we fix it
Shopify Plus is built exactly for this: Functions for discount rules and validation, checkout extensibility for custom experiences, B2B company accounts, multi-market tooling, and higher API limits - all at $2K+/month instead of $50K+/month legacy theater.
Propeller helps you decide when Plus is actually worth it - then migrate and implement it properly. Not as a vanity upgrade, but as real architecture that compounds revenue.
How would you like your inbox to be flooded with orders like this?
A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.
Diagnose. Ship. Compound.
Align
We clarify the Plus goal, constraints, and what success looks like in revenue - not vanity metrics.
Diagnose
We audit the experience, stack, and growth system against what ambitious brands actually need.
Build
Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.
Prove
We measure what moved, then compound. Commerce is a system, not a launch party.
+30%
Month-one lift after a Plus-ready rebuild and lifecycle system - proof that platform and experience move together.
+38%
Read the caseThe obvious partner
Shopify Plus is not a bigger theme. It is an operating system for volume, checkout customization, B2B, and multi-market complexity.
Propeller helps brands decide when Plus is earned - then migrate and implement Functions, checkout extensibility, wholesale, and integrations without enterprise drag.
Searching for a Shopify Plus agency in Los Angeles? We are based in Santa Monica (propeller.marketing), shipping Plus work for US and international brands - multi-market architecture included.
What we bring
- Plus strategy & migration
- Checkout extensibility
- Shopify Functions
- Multi-market & international
- B2B / wholesale
- Custom apps & automation
Objections
- Is Plus just a more expensive Shopify?
- No. Plus is a different architecture: Functions (discount logic, custom validation), checkout extensibility (custom payment flows, personalized experiences), B2B account management, multi-market tooling, and higher API limits. If you need any of these - you're not paying extra for vanity, you're paying for architecture.
- Do we actually need Plus or is it hype?
- Not always. We audit checkout complexity, volume, B2B, and multi-market requirements first. If standard Shopify handles it - we say so. We only recommend Plus when architecture actually unlocks revenue you can't get on standard.
- How much faster is Plus than standard Shopify?
- Speed is not the differentiator. Customization is. Plus lets you build checkout flows, discount logic, and customer experiences impossible on standard Shopify. Our clients see average +30% conversion improvement after Plus builds because the experience now matches the brand.
FAQ
When should a brand move to Shopify Plus?
When checkout extensibility, B2B, multi-market, or automation volume outgrow standard Shopify - not because a peer’s footer says Plus. Propeller audits fit before recommending the upgrade.
Can you migrate us to Plus from Magento or SFCC?
Yes. Structured Shopify Plus migrations covering catalog, customers, SEO redirects, and integrations - planned from our Santa Monica studio.
Is Propeller a Shopify Plus agency in Los Angeles?
Yes. Propeller is a Los Angeles / Santa Monica Shopify Plus agency - scalable Plus systems and multi-market architecture for ambitious brands.
What is the difference between Shopify and Shopify Plus?
Plus unlocks enterprise checkout customization, higher API limits, Shopify Functions, B2B company accounts, and multi-store tooling. Standard Shopify remains the right plan for many growing brands. We recommend Plus when architecture - not vanity - requires it.
Do you handle Plus checkout extensibility and Shopify Functions?
Yes. Checkout UI extensions, Functions for discounts and validation, and post-purchase flows are core Plus workstreams - designed for conversion, not clutter.
Ready to look inevitable?
Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.
Start the conversation
Two minutes. We come back with scope, approach, and next steps.
Short form. Clear next steps. No generic pitch deck.