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Beauty & Wellness

BeautyCore

Custom theme · performance · PDP & bundle CRO

A design-led beauty brand needed a store that looked sharp and sold harder - theme debt and slow pages were capping growth.

BeautyCore commerce experience
Shopify DevelopmentEcommerce DesignCROPerformanceShopifyCustom ThemeCRO Stack
“A store that looked sharp and sold harder.”

Propeller

Laptop on a wood pedestal showing the BeautyCore homepage: beach hero, “Beauty begins in the gut.” headline, Shop now button, and How It Works section
StorefrontBeautyCore on device - beach hero, “Beauty begins in the gut.”, Shop now, and How It Works.
Laptop on a stone desk showing the BeautyCore probiotic product page: bottle and box, 30/60/90-day supplies, Subscribe & Save, and Add to Cart
PDP with Subscribe & Save — 30, 60, and 90-day supplies, probiotic merchandising, and a cart path that can pause or cancel anytime.

Challenge

A design-led beauty brand needed a store that looked sharp and sold harder - theme debt and slow pages were capping growth.

Strategy

Custom theme development with performance engineering first, then conversion work on PDPs, bundles, and checkout friction.

BeautyCore probiotic supplement bottles arranged on a teal backdrop, labeled Clear Skin, Lush Hair, Healthy Gut

A store that looked sharp and sold harder.

Experience

Clean beauty merchandising, faster templates, and a visual system that stays premium under promotional pressure.

Growth

CRO after the rebuild turned design investment into measurable rate and AOV gains.

Result

Design-led brand, performance-driven results - a storefront that finally kept pace with the product line.

+42%

Conversion rate

+28%

AOV

2.1×

Page speed

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