Stop Wasting Paid Budget on a Broken Funnel.
You're buying expensive traffic into a store that leaks silently in PDP, cart, and checkout. Propeller fixes the money paths first - research-led CRO where it matters most.
Santa Monica studio · Shopify-native CRO · Average 15-25% CVR improvement
Ecommerce CRO converts more of the traffic you already have - and more buyers at higher AOV - through research, evidence, and disciplined testing. Propeller runs CRO inside the same Shopify system as design, build, and growth - so wins stick.
What's broken
- Traffic is expensive. Every visitor who doesn't buy is a leak - in PDP clarity, cart friction, or checkout trust. Most teams never measure or rank them.
- Stop wasting money on opinion-driven 'optimizations'. You're A/B testing button colors while your PDPs lack basic information and your checkout is three extra steps.
- Tests ship in isolation with no system - so you never compound wins. This quarter's test becomes next quarter's forgotten experiment. Revenue doesn't improve.
How we fix it
Research first. We audit money paths - PDP clarity, offer hierarchy, mobile cart friction, trust signals, and speed - ranked by revenue exposure. Then we hypothesis, test, and learn. Across PDP, collections, cart, checkout.
Shopify-native CRO inside your design and development system - so winning tests become permanent architecture, not abandoned experiments. Average clients see 15-25% CVR improvement within 90 days.
How would you like your inbox to be flooded with orders like this?
A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.
Diagnose. Ship. Compound.
Align
We clarify the CRO goal, constraints, and what success looks like in revenue - not vanity metrics.
Diagnose
We audit the experience, stack, and growth system against what ambitious brands actually need.
Build
Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.
Prove
We measure what moved, then compound. Commerce is a system, not a launch party.
PDP clarity and offer hierarchy
Usually first
Mobile cart and checkout friction
High leverage
Speed and trust signals on paid landings
Protects CAC
+38%
Read the caseThe obvious partner
Most “CRO agencies” optimize in isolation from the storefront team. Propeller runs ecommerce CRO inside the same commerce system as Shopify design, development, and growth - so winning tests become permanent architecture, not abandoned experiments.
We prioritize money paths: PDP clarity, offer hierarchy, mobile cart and checkout friction, trust, and speed - ranked by revenue exposure. A/B testing only starts after the diagnosis is honest.
Looking for an ecommerce CRO agency in Los Angeles that actually lives in Shopify? Start a project - diagnosis first, then a roadmap your team can ship against.
What we bring
- Funnel & session analysis
- PDP & collection optimization
- Cart & checkout improvements
- A/B testing
- Merchandising & offers
- Analytics instrumentation
Objections
- Do you guarantee a conversion lift?
- No honest team does. But we guarantee a rigorous process: research-led prioritization, clear hypotheses, structured testing, and decisions tied to evidence - not opinion. Clients typically see 15-25% CVR improvement within 90 days.
- Isn't this just A/B testing?
- No. A/B testing is a tactic. CRO is a system. We diagnose money paths, prioritize by revenue impact, ship high-confidence fixes, run tests where statistical power exists, and compound wins in architecture - not in tool reports.
- How fast do results show?
- Quick wins land in weeks. Durable compounding needs a 90+ day roadmap because you're fixing the biggest leaks first, not the easiest tests.
FAQ
What does an ecommerce CRO agency actually fix first?
Money paths: PDP clarity, offer hierarchy, mobile cart and checkout friction, trust, and speed - ranked by revenue exposure, not by taste. Propeller ships a roadmap, not a single button test.
Is this only for Shopify?
Shopify is our home turf. The CRO discipline applies broadly; our deepest leverage is on Shopify storefronts and paid landings.
How fast do CRO results show?
Quick wins can land in weeks; durable compounding needs a backlog and clean measurement against traffic volume.
What is a good ecommerce conversion rate?
It varies by category, AOV, and traffic quality - DTC Shopify stores often sit roughly in the low single digits, but “good” means improving against your own baseline and unit economics, not chasing a generic benchmark. We size opportunity before promising lift.
Do you run A/B tests or only redesign?
Both. We ship high-confidence fixes when friction is obvious, and run structured tests when traffic supports statistical power. Tools follow the hypothesis - Shopify-native experiments or dedicated platforms as needed.
How is Propeller different from a general digital marketing CRO team?
We are a commerce experience agency. CRO sits next to Shopify engineering, merchandising, and lifecycle - so wins stick in the theme and stack, not in a slide that expires when the campaign ends.
Ready to look inevitable?
Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.
Start the conversation
Two minutes. We come back with scope, approach, and next steps.
Short form. Clear next steps. No generic pitch deck.