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Double Your Retention Revenue Without More Customers. — Propeller

Klaviyo

Double Your Retention Revenue Without More Customers.

Your email is leaving 30-40% of lifetime value on the table. Propeller builds Klaviyo as a retention system - lifecycle flows, segmentation, and win-back done right. No pretty default templates.

The friction

What's broken

  • You're using Klaviyo like an email tool instead of a retention machine. Default flows, template emails, and zero segmentation mean customers you already paid to acquire never return.
  • Stop wasting acquisition budget on customers who never hear from you again. Your average customer lifetime value is 40% of what it could be because your email system is broken.
  • Pretty email templates don't move revenue. Campaign-of-the-week theater does not compound. You need lifecycle architecture: welcome, browse, abandon cart, post-purchase, and win-back as one integrated system.

The move

How we fix it

Propeller builds Klaviyo as a retention system, not an email tool. Core flows first: welcome, browse abandonment, abandoned cart, post-purchase, and win-back - segmented by buyer behavior and purchase history, measured against LTV.

We architect suppressions, events, and segmentation so every email earns the open. Most clients see 2-3x retention revenue growth within 90 days because we fix the system, not decorate it.

Proof

How would you like your inbox to be flooded with orders like this?

A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.

Gmail inbox filled with Shopify order confirmation emails
Two overlapping inbox windows of consecutive Shopify order notifications, with customer names redacted.

How we engage

Diagnose. Ship. Compound.

  1. 01

    Align

    We clarify the Klaviyo goal, constraints, and what success looks like in revenue - not vanity metrics.

  2. 02

    Diagnose

    We audit the experience, stack, and growth system against what ambitious brands actually need.

  3. 03

    Build

    Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.

  4. 04

    Prove

    We measure what moved, then compound. Commerce is a system, not a launch party.

BeautyCore — Propeller case study

BeautyCore

+42%

Read the case

Capabilities

What we bring

  • Core lifecycle flows
  • Segmentation
  • Campaign strategy
  • SMS
  • Personalization
  • Retention reporting

FAQ

What Klaviyo flows should every Shopify store have?

Welcome, browse abandonment, abandoned cart/checkout, post-purchase, and win-back or sunset - with purchase suppressions and clean event tracking. Propeller builds that stack before campaign theater.

Do you migrate brands onto Klaviyo from other ESPs?

Yes. We map flows, lists, and suppressions carefully so deliverability does not collapse on cutover.

Should abandoned cart emails always discount?

No. Lead with reminder and objection-handling; reserve incentives for later touches if margin allows so you do not train discount hunting.

Next

Ready to look inevitable?

Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.

Brief

Start the conversation

Two minutes. We come back with scope, approach, and next steps.

Project brief

Short form. Clear next steps. No generic pitch deck.

Brief or deckOptional

PDF, DOC, PPT, image, or ZIP. Max 8MB.