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Beauty & Wellness

Aura

Shopify design · Meta · lifecycle

Aura needed a digital presence that felt elevated and calm - and a growth system that did not cheapen the brand.

Aura commerce experience
Ecommerce DesignShopify Web DesignMeta AdsLifecycle MarketingShopifyKlaviyoMeta
Aura detail

Challenge

Aura needed a digital presence that felt elevated and calm - and a growth system that did not cheapen the brand.

Strategy

Design a restrained Shopify experience, then layer paid and lifecycle in a voice that matches the product ritual.

Experience

Soft, confident UI with product education that reduces hesitation without overselling.

Growth

Meta and retention work against a storefront ready to convert - creative and site speak the same language.

Result

Beauty commerce with composure - brand integrity held while acquisition and retention scaled.

3.8×

Paid ROAS

+44%

Retention revenue

+26%

Conversion rate

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