Meta ads that survive the click.
Creative, catalog, and landing pages wired to Shopify conversion - not CPM theater.
- Ecommerce-first Meta
- Tied to on-site CRO
What's broken
- Creative fatigue and broken attribution hide real issues on-site.
- Agencies optimize CPM while the PDP leaks.
How we fix it
We connect Meta acquisition to storefront conversion and retention - so media spend is not wasted on a leaky experience.
How it works
Align
We clarify the Meta goal, constraints, and what success looks like in revenue - not vanity metrics.
Diagnose
We audit the experience, stack, and growth system against what ambitious brands actually need.
Build
Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.
Prove
We measure what moved, then compound. Commerce is a system, not a launch party.
What we bring
- Campaign architecture
- Creative strategy & UGC
- Catalog & Advantage+
- Pixel & CAPI
- Prospecting & retargeting
- Testing systems
FAQ
Do you set up Meta Pixel and Conversions API for Shopify?
Yes. Propeller implements Pixel + CAPI with deduplication and Event Match Quality checks before scaling spend - so Ads Manager and Shopify stop telling different stories.
Are you a generic PPC agency?
No. We run ecommerce Meta for Shopify brands with creative systems and on-site CRO in the same operating rhythm - based in Santa Monica, shipping nationwide.
What breaks Meta ROAS reporting most often?
Browser-only Pixel after privacy changes, duplicate Pixel and CAPI events without shared event IDs, and weak customer matching. Fix signal before you scale creative volume.
Tell us what you need
Real humans. Clear scope. A plan - not a spray of SDRs.
Project brief
Short form. Clear next steps. No generic pitch deck.