Shopify design that sells.
Editorial craft with commercial clarity - PDPs, collections, and mobile paths built to convert.
- Editorial, premium craft
- Mobile-first execution
- Design systems that scale
What's broken
- Beautiful stores that don't convert are expensive art projects.
- Template design looks like everyone else on the shelf.
- Desktop polish collapses on mobile - where most traffic lives.
How we fix it
We design around how people shop: navigation, merchandising, PDPs, cart, and checkout as one system.
Brand sets the tone. Conversion sets the proof.
Design that earns the right to sell - editorial restraint with commercial clarity on every PDP.
How it works
Align
We clarify the design goal, constraints, and what success looks like in revenue - not vanity metrics.
Diagnose
We audit the experience, stack, and growth system against what ambitious brands actually need.
Build
Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.
Prove
We measure what moved, then compound. Commerce is a system, not a launch party.
What we bring
- UX research & wireframes
- UI & design systems
- PDP & collection design
- Mobile ecommerce
- Merchandising patterns
- Conversion-led art direction
Objections
- Will this just be another pretty redesign?
- No. Design decisions are tied to conversion paths, merchandising, and performance.
FAQ
Do you design and develop Shopify storefronts together?
Yes. Propeller keeps ecommerce design and Shopify development on the same team so the build matches the intention - UX, UI, PDPs, and mobile as one system.
Can you redesign without a full rebuild?
Often. We scope against your current theme and decide rebuild vs evolve based on technical debt and conversion goals.
Is Propeller a Shopify web design agency in Los Angeles?
Yes - Santa Monica based, specializing in conversion-led Shopify web design for ambitious consumer brands.
Tell us what you need
Real humans. Clear scope. A plan - not a spray of SDRs.
Project brief
Short form. Clear next steps. No generic pitch deck.