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iMac on a light wood desk showing the Sidney Garber jewelry website with a navy SIDNEY GARBER header, a hero of a woman in a white knit sweater outdoors, and Shop Signature Pieces below
StorefrontThe luxury flagship on desktop — navy header, considered merchandising, and a Shop Signature Pieces path as crafted as the jewelry.

Jewelry

Sidney Garber

Luxury Shopify flagship · merchandising · mobile craft

A heritage jewelry house needed a digital flagship that felt as considered as the workbench - without losing commercial clarity.

Shopify Web DesignEcommerce DesignShopify DevelopmentShopifyImpulseCustom Merchandising
Sidney Garber commerce experience

Challenge

A heritage jewelry house needed a digital flagship that felt as considered as the workbench - without losing commercial clarity.

Strategy

Translate decades of craft into a modern luxury commerce system: quieter UI, stronger product narrative, and mobile craft worthy of high-consideration purchases.

“A digital flagship that felt as considered as the workbench.”

Propeller

Experience

Flagship storefront design with premium product storytelling, refined navigation, and a mobile experience built for browsing as much as buying.

Growth

New-customer acquisition improved as the brand finally had a digital expression that matched its reputation in jewelry.

Result

Heritage luxury, reimagined for digital - conversion up, new customers in, brand intact.

Sidney Garber wearing layered gold and silver jewelry and glasses, photographed in a bright interior

+35%

Conversion rate

+18%

New customers

+22%

AOV

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