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Consumer Brands

Aarke

Shopify redesign · CRO · headless-ready theme system

Aarke's product deserved a storefront as precise as its hardware. The previous experience diluted premium positioning and left conversion on the table.

Aarke commerce experience
Shopify DevelopmentEcommerce DesignCROHeadless CommerceShopifyHeadlessCustom Theme
Aarke detail

Challenge

Aarke's product deserved a storefront as precise as its hardware. The previous experience diluted premium positioning and left conversion on the table.

Strategy

Rebuild the commerce experience around product clarity, performance, and a design system that could scale across markets without losing restraint.

Experience

Editorial product storytelling, tighter PDPs, and a mobile path that feels engineered - not templated. Discovery leads cleanly into configuration and purchase.

Growth

CRO and performance work after launch compounded the redesign: faster pages, clearer offers, higher willingness to buy.

Result

A premium carbonation brand with a digital experience that matches the product - and conversion that moved with it.

+38%

Conversion rate

+24%

AOV

+31%

Mobile CVR

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