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Consumer Brands

Aarke

Shopify redesign · CRO · headless-ready theme system

+38%

Conversion rate

Aarke's product deserved a storefront as precise as its hardware. The previous experience diluted premium positioning and left conversion on the table.

+24%

AOV

+31%

Mobile CVR

Shopify DevelopmentEcommerce DesignCROHeadless CommerceShopifyHeadlessCustom Theme

Challenge

Aarke's product deserved a storefront as precise as its hardware. The previous experience diluted premium positioning and left conversion on the table.

Strategy

Rebuild the commerce experience around product clarity, performance, and a design system that could scale across markets without losing restraint.

Laptop on a light wood shelf showing the Aarke To-Go Bottle campaign and an orange Shop now button
StorefrontTo-Go Bottle as a campaign hero — photography, navigation, and a Shop now path with the same restraint as the hardware.
Aarke commerce experience

Aarke's product deserved a storefront as precise as its hardware.

Experience

Editorial product storytelling, tighter PDPs, and a mobile path that feels engineered - not templated. Discovery leads cleanly into configuration and purchase.

Growth

CRO and performance work after launch compounded the redesign: faster pages, clearer offers, higher willingness to buy.

Result

A premium carbonation brand with a digital experience that matches the product - and conversion that moved with it.

White Aarke Carbonator and condensation-covered bottle on a marble counter
“Aarke's product deserved a storefront as precise as its hardware.”

Propeller

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