Virginia Distillery Co.
Virginia Distillery Co. needed a modern DTC experience for American single malt - age-gated, brand-forward, and built for loyalty in a high-consideration category.
Virginia Distillery Co. needed a modern DTC experience for American single malt - age-gated, brand-forward, and built for loyalty in a high-consideration category.
Rebuild the commerce foundation, then invent a lifecycle system with personality: flows that sound like the brand and still recover carts, educate, and replenish.
A storefront that respects whisky culture - tasting notes, storytelling, and a purchase path that never talks down to the drinker.
Klaviyo journeys from abandoned checkout through post-purchase turned first bottles into ongoing relationships. Conversion followed the clearer experience.
A distillery ecommerce system that looks better and sells better - conversion up ~30% in the first month after rebuild.
+30%
+45%
+58%
Related services
- Shopify DevelopmentLiquid, APIs, Functions, metafields, and checkout extensions - engineered for speed, clarity, and long-term maintainability.
- Lifecycle MarketingTurn first purchases into durable relationships - email, SMS, loyalty, and replenishment as one system.
- KlaviyoFlows, campaigns, segmentation, and deliverability - Klaviyo implemented as a revenue system, not an inbox blast tool.
- Shopify PlusPlus strategy, checkout extensibility, multi-market, and B2B - built for volume and clarity.
- Conversion Rate OptimizationResearch, hypotheses, tests, ship - CRO that compounds, not vanity lifts.